tr.im analytics sample

The best tool I’ve found for shortening URLs for Twitter, email, IM, facebook and just about any other form of internet communication is tr.im. This is because tr.im allows you to see analytics for all of the links you create using their product. You can also create custom URLs with security codes.

You can also configure TweetDeck to use tr.im directly from their interface to trim your URLs. TweetDeck is my favorite Twitter application build on the Adobe Air platform.

Try tr.im today.

Try TweetDeck today.

A search snippet is the entry seen in the results of a Google search, or any other search engine. There are various components of the snippet, most of which are pulled from the web page they link to. It’s critical to manage how these snippets look because these ultimately are in charge of persuading visitors to come to your website. Furthermore, there are a limited number of characters that will display for both the Title and the Description so care should be taken to make the best use of this space. This is why I developed the SERP Designer. The SERP Designer allows you to edit your Title and Description tags in real-time so you can see how they will appear in a Google search. When you’re finished you can simply copy & paste the code from the SERP Designer right into the head section of your HTML document. Once the page has been crawled by Google you’ll have your fully-customized SERP entry pulling in visitors. Go check out the SERP Designer now – its’ completely free.

While working on SEO standards for a new CMS project I came across a dilemma which required an answer. The CMS was generating multiple Meta Description tags for some content and the only piece I was able to control was in which order they would appear. That said, I setup a test web page with multiple meta description tags and waited for Google to crawl it. The results confirmed what I suspected - Google defaults to the first Meta Description tag it finds and uses that when creating the SERP entry.