If you’re a Google AdWords user who manages more than one account I highly recommend setting up the My Client Center. After a lot of trial and error I realized that it is a good idea to create unique AdWords accounts for each website that you’re building campaigns for. There are several reasons for this.

  1. Keywords, settings, changes, budget amounts, campaign performance and other details are subject to effect your entire account.
  2. Should one of your site get flagged as spam all of your campaigns may suffer. By creating unique accounts you hedge your risk.
  3. If you’re building a campaign for someone else and at some point you decide to hand over the account to them you’ll want it to be it’s own account. You can then detach it from your My Client Center and provide the new owners with the login.
  4. You’ll also need to do this before your company can become Google AdWords Qualified.

Click here to learn more about the Google AdWords My Client Center.

-Jeff