If you’re not already using the Google AdWords Editor application you’re probably wasting time. It takes some getting used to but once you do you’ll see just how powerful it is, especially when working with large AdWords accounts. Below are some examples of why you should be using AdWords Editor to manage your AdWords accounts.

Backups [...]

Google has recently updated the code snippet used to track conversions for AdWords. As of this writing the code in it’s native format will kick back a few errors when attempting to W3C validate. Here is how to fix those errors without breaking the code.
Here is the code in it’s original format.
<!– Google Code for [...]

If you’re a Google AdWords user who manages more than one account I highly recommend setting up the My Client Center. After a lot of trial and error I realized that it is a good idea to create unique AdWords accounts for each website that you’re building campaigns for. There are several reasons for this.

Keywords, [...]