If you wish to track the clicks of a mailto link in Google Analytics as a Goal Conversion then read on. First, you’ll need to edit the HTML used to create your mailto link. It should start out looking something like this:
<a href=”mailto:email@address.com”>Email Me Now</a>
Edit your HTML to look like this (depending on which version [...]

As an SEM Developer I frequently meet with clients to discuss their monthly reports. I use Google Analytics for all of my clients and while GA’s reports are usually self-explanatory there are occasions where the results can be somewhat confusing. Today I met with a client who works for a company that sells luxury homes [...]

By making some modifications to the GA code it is possible to send data to two Analytics accounts from one web page.
For urchin.js:
<script src=”http://www.google-analytics.com/urchin.js” type=”text/javascript”>
</script>
<script type=”text/javascript”>
_uacct = “UA-XXXXXXX-1″;
urchinTracker();
_uff = 0; // Reset flag to allow for second account
_uacct = “UA-XXXXXXX-2″;
</script>

For ga.js:
<script type=”text/javascript”>
var gaJsHost = ((”https:” == document.location.protocol) ? “https://ssl.” : “http://www.”);
document.write(unescape(”%3Cscript src=’” + gaJsHost + [...]