The best tool I’ve found for shortening URLs for Twitter, email, IM, facebook and just about any other form of internet communication is tr.im. This is because tr.im allows you to see analytics for all of the links you create using their product. You can also create custom URLs with security codes. You can also [...]

If you wish to track the clicks of a mailto link in Google Analytics as a Goal Conversion then read on. First, you’ll need to edit the HTML used to create your mailto link. It should start out looking something like this: <a href=”mailto:email@address.com”>Email Me Now</a> Edit your HTML to look like this (depending on [...]

As an SEM Developer I frequently meet with clients to discuss their monthly reports. I use Google Analytics for all of my clients and while GA’s reports are usually self-explanatory there are occasions where the results can be somewhat confusing. Today I met with a client who works for a company that sells luxury homes [...]