A search snippet is the entry seen in the results of a Google search, or any other search engine. There are various components of the snippet, most of which are pulled from the web page they link to. It’s critical to manage how these snippets look because these ultimately are in charge of persuading visitors [...]

As an SEM Developer I frequently meet with clients to discuss their monthly reports. I use Google Analytics for all of my clients and while GA’s reports are usually self-explanatory there are occasions where the results can be somewhat confusing. Today I met with a client who works for a company that sells luxury homes [...]

If you’re not already using the Google AdWords Editor application you’re probably wasting time. It takes some getting used to but once you do you’ll see just how powerful it is, especially when working with large AdWords accounts. Below are some examples of why you should be using AdWords Editor to manage your AdWords accounts. [...]