This year I was fortunate enough to attend both PubCon 2010 in Las Vegas and Affiliate Summit East 2011 in New York. I’d like to talk about how they compare for those considering either of these events in the future. The Content: PubCon is a huge conference held in the Las Vegas Convention Center. They [...]

A search snippet is the entry seen in the results of a Google search, or any other search engine. There are various components of the snippet, most of which are pulled from the web page they link to. It’s critical to manage how these snippets look because these ultimately are in charge of persuading visitors [...]

While working on SEO standards for a new CMS project I came across a dilemma which required an answer. The CMS was generating multiple Meta Description tags for some content and the only piece I was able to control was in which order they would appear. That said, I setup a test web page with [...]