SEOjeff » SEO http://seojeff.com SEO/SEM Tips for Internet Professionals Mon, 26 Apr 2010 23:55:35 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Edit how your website appears in Google search results http://seojeff.com/2009/02/04/edit-how-your-website-appears-in-google-search-results/ http://seojeff.com/2009/02/04/edit-how-your-website-appears-in-google-search-results/#comments Wed, 04 Feb 2009 06:58:28 +0000 admin http://seojeff.com/?p=33

A search snippet is the entry seen in the results of a Google search, or any other search engine. There are various components of the snippet, most of which are pulled from the web page they link to. It’s critical to manage how these snippets look because these ultimately are in charge of persuading visitors to come to your website. Furthermore, there are a limited number of characters that will display for both the Title and the Description so care should be taken to make the best use of this space. This is why I developed the SERP Designer. The SERP Designer allows you to edit your Title and Description tags in real-time so you can see how they will appear in a Google search. When you’re finished you can simply copy & paste the code from the SERP Designer right into the head section of your HTML document. Once the page has been crawled by Google you’ll have your fully-customized SERP entry pulling in visitors. Go check out the SERP Designer now – its’ completely free.

]]> http://seojeff.com/2009/02/04/edit-how-your-website-appears-in-google-search-results/feed/ 2 How do Search Engines treat multiple Meta Description tags? http://seojeff.com/2009/01/12/how-do-search-engines-treat-multiple-meta-description-tags/ http://seojeff.com/2009/01/12/how-do-search-engines-treat-multiple-meta-description-tags/#comments Mon, 12 Jan 2009 16:36:24 +0000 admin http://seojeff.com/?p=32 While working on SEO standards for a new CMS project I came across a dilemma which required an answer. The CMS was generating multiple Meta Description tags for some content and the only piece I was able to control was in which order they would appear. That said, I setup a test web page with multiple meta description tags and waited for Google to crawl it. The results confirmed what I suspected – Google defaults to the first Meta Description tag it finds and uses that when creating the SERP entry.

]]> http://seojeff.com/2009/01/12/how-do-search-engines-treat-multiple-meta-description-tags/feed/ 1 How to track a mailto link click as a conversion. http://seojeff.com/2008/08/13/how-to-track-a-mailto-link-click-as-a-conversion/ http://seojeff.com/2008/08/13/how-to-track-a-mailto-link-click-as-a-conversion/#comments Thu, 14 Aug 2008 00:49:42 +0000 admin http://seojeff.com/?p=31 If you wish to track the clicks of a mailto link in Google Analytics as a Goal Conversion then read on. First, you’ll need to edit the HTML used to create your mailto link. It should start out looking something like this:

<a href=”mailto:email@address.com”>Email Me Now</a>

Edit your HTML to look like this (depending on which version of the Google Analytics tracking code you use):

For GA.js:
<a href=”mailto:email@address.com” onClick=”javascript:pageTracker._trackPageview(’/mailto/agent-email’);”>Email Me Now</a>

For urchin.js:
<a href=”mailto:email@address.com” onClick=”javascript:urchinTracker (’/mailto/agent-email’);”>Email Me Now</a>

(If you’re not sure if you’re using GA.js or urchin.js look at your Analytics snippet which should be located just before the </body> tag at the bottom of your webpage.)

In the above example /mailto/agent-email can be anything you want it to be. Just be sure to make a note of it because you’ll need it when setting up the Goal.

To setup the goal, open the profile in Google Analytics and click on Edit in the settings column. Next, click Edit next to the Goal you’d like to configure. It should look like this:

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