The best tool I’ve found for shortening URLs for Twitter, email, IM, facebook and just about any other form of internet communication is tr.im. This is because tr.im allows you to see analytics for all of the links you create using their product. You can also create custom URLs with security codes. You can also [...]

I recently encountered a scenario where a simple 301 redirect was setup in IIS which winded up breaking Google Analytics for AdWords tracking. What happened is that a 301 redirect was setup in order to combine www.website.com and website.com into one as www.website.com. This is a standard SEO tactic used to ensure that search engines [...]

As an SEM Developer I frequently meet with clients to discuss their monthly reports. I use Google Analytics for all of my clients and while GA’s reports are usually self-explanatory there are occasions where the results can be somewhat confusing. Today I met with a client who works for a company that sells luxury homes [...]