A search snippet is the entry seen in the results of a Google search, or any other search engine. There are various components of the snippet, most of which are pulled from the web page they link to. It’s critical to manage how these snippets look because these ultimately are in charge of persuading visitors [...]

While working on SEO standards for a new CMS project I came across a dilemma which required an answer. The CMS was generating multiple Meta Description tags for some content and the only piece I was able to control was in which order they would appear. That said, I setup a test web page with [...]

If you wish to track the clicks of a mailto link in Google Analytics as a Goal Conversion then read on. First, you’ll need to edit the HTML used to create your mailto link. It should start out looking something like this: <a href=”mailto:email@address.com”>Email Me Now</a> Edit your HTML to look like this (depending on [...]