Google has recently updated the code snippet used to track conversions for AdWords. As of this writing the code in it’s native format will kick back a few errors when attempting to W3C validate. Here is how to fix those errors without breaking the code. Here is the code in it’s original format. <!– Google [...]

Once you pass the Google AdWords Qualified Individual exam you’ll be given a link that you can use on your resume or blog to prove that you’re certified. It’s a great idea if you’re looking for a competitive edge and the test isn’t that difficult if you’ve been using AdWords for a while. If you’re [...]

If you’re a Google AdWords user who manages more than one account I highly recommend setting up the My Client Center. After a lot of trial and error I realized that it is a good idea to create unique AdWords accounts for each website that you’re building campaigns for. There are several reasons for this. [...]