If you wish to track the clicks of a mailto link in Google Analytics as a Goal Conversion then read on. First, you’ll need to edit the HTML used to create your mailto link. It should start out looking something like this:
<a href=”mailto:email@address.com”>Email Me Now</a>
Edit your HTML to look like this (depending on which version [...]

You might have noticed that the new version of Google’s Analytics tracking code (ga.js) doesn’t validate using the W3C Validation tool. For those of us who like to write valid code there is an answer.
Look for this line in your ga.js code:
&lt;code&gt;document.write(unescape(”%3Cscript src=’” + gaJsHost + “google-analytics.com/ga.js’ type=’text/javascript’%3E%3C/script%3E”));&lt;/code&gt;

Replace it with this line:
&lt;code&gt;document.write(unescape(”%3Cscript src=’” + gaJsHost [...]

Jeff Nichols

About Jeffrey Nichols

I live in Atlanta, GA and provide SEO SEM consulting services. I'm fascincated with SEO & SEM because there's always something new to learn.

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