As an SEM Developer I frequently meet with clients to discuss their monthly reports. I use Google Analytics for all of my clients and while GA’s reports are usually self-explanatory there are occasions where the results can be somewhat confusing. Today I met with a client who works for a company that sells luxury homes [...]

Once you pass the Google AdWords Qualified Individual exam you’ll be given a link that you can use on your resume or blog to prove that you’re certified. It’s a great idea if you’re looking for a competitive edge and the test isn’t that difficult if you’ve been using AdWords for a while. If you’re [...]

If you’re a Google AdWords user who manages more than one account I highly recommend setting up the My Client Center. After a lot of trial and error I realized that it is a good idea to create unique AdWords accounts for each website that you’re building campaigns for. There are several reasons for this. [...]