SEO is one of the paradigms implied to improve the websites approachability. Below is the reply to the most awaited query, What is SEO? How does it work?

What is SEO and How does it work?

Deciphering what is SEO? how does it work? on the ground level.

Why are websites important to businesses?

Websites are like the unsung heroes of the business marketing strategies and Search Engine Optimisation is always associated with it. In this article, we’ll understand What is SEO? How does it work?? Website in its native state is nothing but a collection of web pages containing information regarding a particular product or service provided by a company under a single domain name. In this whole online world, the presence of websites, play a crucial role in the company’s progress as most of the customer’s surf through the company’s website in order to judge its reliability prior to making any transactions with them.

Developing a particular website is a one-time investment but SEO is a result of consistent effort, but as we move on further we’ll understand what is SEO? how does it work? These can spur a lot of speculators silently. Each company exactly knows the cost needed for developing a website. Also, as these days with the talented developers, developing a website has become cost effective, but SEO is a tiring process, therefore we’ll surely decode What is SEO? How does it work?

Also, this particular virtual help desk in the form of a website is made available by the company to its customers at all times, irrespective of anything. In other words, the website is accessible 24/7 throughout the year.  Also, a website makes it highly convenient for the customers and provide an overview of the quality of business a firm is undertaking. Now, as we have understood that a website plays a crucial role in the company’s sustainment as well as development, there must be some methodology to improve the websites reachability. SEO is one of the paradigms implied to improve the websites approachability. Below is the reply to the most awaited query, What is SEO? How does it work?

What is SEO? How does it work?

What is SEO? How does it work? Search Engine Optimisation is one of the methods to improve the reachability and relevance of a particular web search made by a particular user for a website. Search Engine Optimisation, as the name suggests is the process of optimisation of a particular website with respect to its keywords, towards most the search engines available on the internet. Search Engine Optimisation helps in improving the ranking of a particular website, with respect to the relevant keywords. There are a number of different domains that one needs to concentrate upon if an organisation really needs to upgrade its search engine ranking by competing with almost more than 1.3 billion websites existing and receive ample amount of free organic traffic to your website.  

Keeping the market conditions in mind and the requirements of the users, a website must be optimised in such a way that is Google friendly, as Google is not the best search engines used till date.  What is SEO? How does it work? Well, basically they are implemented to generate huge returns on investments by directing traffic towards our website.

There are basically a number of on-site as well as off-site factors which depend evaluate ranking in a particular website.  There are literally, hundreds of factors but let us try to understand the most popular and powerful ones.


Domain Authority

When one comes across a doubt in mind, as to What is SEO? How does it work? Domain authority must be the first factor coming into the picture. It’s nothing but the authority of a particular website with respect to Google or any other search engines, or the number of backlinks to that website, in simple words, higher the number of links reaching to a website, the more popular it is. Hence Google gives it a higher rank priority.



Using more number of relevant keywords in a web page helps in the classification of relevant keywords together and associate it with a particular website thereby increasing its Google rank.


Stick to a particular Niche

Google exactly knows everything about a website, the type of the website, its activity on the website, number of users, and many other things. It is highly recommended that a business corporation, it initiates a website, then covering up a specific domain rather than mixing up contents from different domains is highly preferred. As this will indirectly render Google to rank the webpage with a higher priority due to its relevance.


Increasing the backlinks

If a particular website has a higher number of inbound as well as outbound links to, once again, relevant websites, which in turn has higher Google rank, then automatically the website is considered to be better. One can get backlinks by requesting some of the prominent websites to feature their website on theirs.

Hope this article has helped in giving a crystal answer to What is SEO? How does it work?

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